"BUSI is short for business, but it was never about business. It means putting in the work: spending your time on the thing you love and doing it all the way. A rail session after dark, a hundred tries at a new trick, a full week of school and training. That is BUSI.
We make outerwear and streetwear for people who live like that. Gear that takes a beating on snow, looks right in the city and is built to be worn for years, not seasons."
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Busi
Hurtigmeny
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